In a context of accelerated growth, Mercado Libre began the transformation of its Marketing area impacting all its dimensions: technology, people, processes, organization and flow of information. To carry this out, all marketing activities were structured under a single team that supports all of the company’s businesses.
Mercado Libre Testimony
Director Insights, Analytics & MarTech –
Corporate Marketing at Mercado Libre
“Beyond the industry, each company is different, they have a different culture, different teams, different processes and it is super important to be able to show that they can adapt to the needs of the company. Many times there are consultancies that come with a defined process, a closed box and that generates noise or a lot of complexity to really be able to adapt to our needs and our culture. The first thing that was super positive about Together was the way they generated the proposal and also how they approached the work. The second is that they join our work teams and can feel our needs and pains. They focus on the “buy in” so that our people can open up and tell you about the problems without feeling that they are external consultants and that way they can implement all the proposals. “